Senior developer · Technical lead (CTO) · Growth
From code to strategy,
and living to tell the tale.
I've spent more than a decade moving between two worlds: development (web, mobile and everything that comes with it) and business, leading teams as a CTO and making decisions that show in the results. Along the way I've worked with government, national brands and companies abroad. And yes, my code survives Fridays too.
Skills
What I bring to the table
Development
- Laravel (PHP) and Ruby on Rails
- React, React Native and Ionic (hybrid mobile)
- Advanced WordPress (plugins, hooks, performance)
- AWS, architecture and databases
- AI & automation (Claude Code, ChatGPT, Gemini, n8n)
CRM & Marketing
- Salesforce
- Marketing automation and email campaigns
- Email creation (Stensul)
- Push notification campaigns (PushEngage, Dynamic Yield)
- Messaging strategy (subject lines and pre-headers) to maximize open rates
Leadership & business
- Technical leadership (CTO, team lead)
- Project management
- End-to-end solution architecture
- Direct client relationships
- Business vision and growth
Services
How can I help you?
Beyond the list of skills, this is what I actually do for you: build your product, make it fast and steer the project so it reaches a good port.
Custom web development
Your idea turned into a product that works.
Performance and optimization
Make it fly (and let Google notice).
Leadership and project management
Direction, not just hands.
+10 years
of experience
Global experience
clients in Mexico and abroad
End to end
from development to business
This is the quick overview. On the services page I walk you through the how, the what with, and the who for.
